About Us

College life isn't easy, it's more of a struggle than a bed of roses .The most difficult phase of being a student is the survival. The survival to live life 5-figure size in a 4-figure allowance. So, if you're facing this on an everyday basis, YUP is for you!

Make way for YUP CARD - a privilege card program designed exclusively for college students in Kolkata and Delhi NCR. This card is your ticket to flat discounts and steal deals. Go to the outlet, show your YUP Card & avail the offer. We are talking about great deals on food, entertainment, travel, shopping and almost everything else you need.

YUP cares for you, and we aim for you to explore, thrive, and celebrate together.
YUP Card is hassle-free, and there's unlimited usage, NO MINIMUM BILLING and its VALID EVERYDAY.

Indulge with your friends and keep making amazing memories.